Our philosophy
A life shared is a life well made.
Treu & Kin is a lifestyle line for the quiet, close, everyday kind of togetherness.
Home is the first collection.
The meaning
Loyalty & Family.
Treu
Treu means loyal, faithful, devoted. It is the promise to show up for the life you are building together.
Kin
Kin means family and close bond. It leaves room for the people and animals who make a home, in all its forms.
Where it began
The Boyz Club.
Before Treu & Kin had a name, there was Archie, Leo, and Sam—and the very particular shape of a home shared with them.
Archie and Leo, two cats with their own strong opinions, and Sam, a dog with an easy place in the middle of everything, became the warm origin story behind this idea. The Boyz Club is a little phrase from that beginning; Treu & Kin is the wider world we are building from it.
Archie
Cat / curious
Leo
Cat / composed
Sam
Dog / devoted
What comes next
A whole lifestyle, in time.
The first pieces begin with what we know: getting dressed, heading out, coming home, and making room for the ones we love.
From there, Treu & Kin hopes to grow into clothing, collars, beds, toys, bowls, blankets, bags, home goods, and other lifestyle pieces—always with the same quiet, intentional point of view.
Start a conversation
Tell us about your life together.
The first collection is coming soon. We would love to know what pieces would feel right at home with you.
Get in touch